Snow is falling, Christmas decorations are being hung up, and hordes of customers are flocking to their favourite stores to stock up on seasonal goodies. As a boutique owner, this is a key time to capitalize on holiday trends to ensure customers get exactly what they want and your sales soar higher than ever!
When it comes to wholesale Christmas clothing, the more festive the better. And the two main ingredients for irresistible festive attire are Christmas patterns, or Christmas graphics.
Keep reading to find out which option is better for your inventory and why.
Christmas pattern options are diverse nowadays, but a few classics remain the same. Fair Isle, tartan, and candy cane strips are mainstays, but essentially any repeating holiday-themed icon can also be a festive Christmas pattern. Think snowflakes, gingerbread men, santas, or reindeer.
Holiday patterns are a more traditional way to dress up for the season compared to graphic designs. This makes them more popular with adult and older adult generations, or anyone looking to keep their style elevated during the holiday season. Fashionista are much more likely to gravitate towards a simple holiday-esque pattern that can be seamlessly incorporated with other stylish items.
The most popular wholesale Christmas clothes with patterns you’ll likely to see are pyjamas, knitted sweaters, scarves, mittens, hats, and sometimes dresses, skirts, or shirts.
What’s important to note about patterns compared to graphic clothing is that they’re often more appropriate for an entire season instead of solely just for the holidays as long as the pattern isn’t explicitly Christmas themed. Tartan and Fair Isle for example can work double duty as holiday wear or everyday winter attire. This means it has more available wear opportunities, increasing its value for customers.
Unlike patterns, graphic wholesale Christmas clothing is often a playful and sometimes irreverent take on holiday clothes. They can have funny sayings, quirky cartoons, or adorable designs.
These qualities mean graphic Christmas clothing fulfills a very different need in the holiday shopping market. They are especially popular with Gen Z, kids, and anyone with an exuberant sense of humor!
Graphic clothing can make for an excellent gag gift, perfectly planned instagram photo opportunities, or a conversation-starting party outfit. You’re most likely to see it available on t-shirts, hoodies, and novelty sweaters.
Essentially, graphic items are generally more casual than patterns, more for a specific moment than general wear, and often sold at a lower price point.
Ultimately, the winner between Christmas patterns or graphics comes down to your shopper base.
If they prefer to dress up for the holidays and value the long-term usability of their purchases, they’re more likely to appreciate patterns.
If they prefer to dress casually and want an affordable, low-effort way to celebrate the season, graphics will be more their vibe.
As a boutique owner, it’s key to note that patterns can pull a higher price point, and they’re more likely to appeal to a broad range of customers.
Overall, this means prioritizing patterns is likely the more strategic move, but there’s no reason not to stock a few graphics to cover all your bases!
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